B2B Sales Cycle
Do you wish you could turn more leads into paying customers faster? You’re in the right place!
Unfortunately, slow sales cycles are common in the B2B world. In fact, buyers are becoming more and more selective with how they spend both their money and time.
No wonder it takes an average
of 27 touchpoints and 102 days to close a B2B deal! Luckily, though, you can speed up your B2B sales cycle.
And don’t worry: you won’t sacrifice the quality of your customer accurate mobile phone number list interactions. On the contrary, you’ll improve it!
So, here’s what you should implement.
1. Qualify your B2B leads properly
It’s key to pre-qualifying your leads before you speak to them 1:1! Otherwise, you could waste MONTHS Speed Up Your talking to people who are never going to become customers.
And let’s say you pay your salespeople £20/hour. If they spend 15 hours a week talking to wrong-fit prospects, it’s costing your company +£15,000 a year.
Instead, when you pre-qualify your leads, you’ll save plenty of time, energy and money. Then, by focusing on people who are more likely to become customers, you’ll obviously increase your conversion rate, too.
So, how can you pre-qualify your B2B leads?
Get clear on your criteria – What does “a qualified 5 Benefits to Working With a Specialized Healthcare Digital Marketing Agency lead” mean to you? This will really depend on your type of business and audience. The BANT framework can be a helpful starting point, though: Budget (can they afford your product or service?)
Authority (have they got enough power to influence or approve a purchasing decision?), Need (are they experiencing a problem you can solve through your product or service?) and Time frame (does their ideal buying timeline match yours?)
Pre-qualify your leads with a quiz – Are you still relying on a static and outdated bf leads lead magnet (like a PDF or checklist)? When you swap it for a strategic quiz, you’ll get to stand out and qualify your leads automatically! Sure, most of your questions.